[Designer to Know] Li Jing and Her Brand in jocosist
Name, City, Brand? Li Jing(李静), Shenzhen, in jocosist . Can you use some words to express your personality ? Easy-going, independent, persistent. What ’ s your design philosophy? “ To Be Yourself ” . I nsist , independent , individuality , courage , comfort . Just like my own personality, haha. Can you describe your brand? I want to invent a new style, so I have been trying to mix the Chinese elements with the European geometrical lines together. I have a picky attitude towards the fabrics. I like the natural materials, so most of my clothes are using silk, linen, wool and cashmere. It ’ s comfortable to wear such clothes, isn ’ t it? What do you want to say to those who buy your clothes? Wear easy breezy clothes, and to live a simple life. If I want to do one thing, I would persist in it. Different clothes gives us different looks, same as the life. Every year has different experience, and I hope my brand clothes could give the customers diffe...