Clothing industry | Chinese clothing wholesale market is facing the demise? How should it save itself?

the Insight of Chinese Clothing Wholesale Market

In 2015, the Chinese clothing wholesale market experienced the most difficult times, or even faced a wave of failures. Until the turnaround happened in the second half of 2016, now, it has entered the slow recovery stage.

However, the clothing wholesale market was impacted by the E-commerce, with the rising prices of rents, such as Guangzhou Thirteen Factories, Wuhan Hanzhengjie and Hangzhou Sijiqing market, these well-known clothing wholesale market are in a dilemma, they are in the face of problems like poor sales, industrial upgrading and searching for breakthrough.

- Poor Sales

Since the development of Mobile Internet and the upsurge of E-commerce, a lot of clothing enterprises faced with the inventory pressure, they can’t sell the goods through the traditional distribution channel.

- Hard Industrial Upgrading

The current phenomenon of the traditional clothing wholesale industry is having confidential price information and the internal confusion. In order to profit, the wholesale merchants free to increase the price, as the result, the direct consumers stop purchasing. In the distribution link, the traditional clothing wholesale does not obey the business rules, they are free to cut the price which causes a negative impact. A part of manufacturers even produce some fake and inferior products, selling with a pretty price. Because of these situations, the wholesale industry has been criticized.

Moreover, most of the wholesale market business owners do not have their own factories, relying on the "speculation", that is, getting the merchandises from a lower-price wholesaler and reselling to the other with another price tag. In Hangzhou Sijiqing wholesale market, there are thousands of products which come from Guangzhou.

Getting used to this rule, the wholesalers refuse to change to open the pricing information, thus, industrial upgrading is getting harder.

- Hard to Breakthrough

Until now, the E-commerce companies are still seeking for an appropriate cooperation model with the clothing wholesaler market. But they have a long way to go.

How to Do

- Using the New Media and Internet Celebrities

In addition to the general purchasing guide in the stores, the shop assistant also tries to wear the clothes directly to show the effect. For facilitating the trade, the wholesalers are interested in their spokesperson training. They use the mobile Internet, using the live broadcast to show the clothes and stimulate consumer spending, like Hangzhou Sijiqing already cooperated with a number of internet celebrities in Taobao for selling the goods through broadcaster software.

- Changing in Thinking

Like Taobao can not replace the physical retail stores, the traditional wholesale market also has its own advantages.

Many wholesalers are now learning to change the stores decorations, taking care of the display; some begin to focus on service quality, paying attention to marketing operations; some operators also learn the tie-in skill, increasing the possibility of sales. In a word, the Chinese clothing wholesale market is still seeking a breakthrough and sparing no effort to achieve its goals.