[Designer to Know] You Yue and Her Brand YOEYYOU

Name, City , Brand ? You Yue ( 游悦 ), Shenzhen , YOEYYOU . Who are you? Over ten years work experience for China ’ s high-end women apparel. I have cooperate with many famous design teams around the world, including Maison Martin Margiela . In 2014, I quit the job and became an independent designer. In 2015, I finally set up my own brand YOEYYOU . Why do you want to create your own brand? Original design changing the future, and I want to design the clothes in my dream without any limitation. Can you describe your brand? YOEYYOU is a brand which tries to show the smoother lines of body, and its clothes are a way to exaggerate this feature. What do you find most challenging about your career at the moment? It ’ s hard to find the balance point between creative designs and business value. You know, a great design which people excited about it. Want to know more about this brand? Join the 4th Shenzhen Original Design Fashion Week . 30 ...